Billboards and publications are no longer the only advertising outlets. As the world of content and digital marketing expands, there is a plethora of advertising possibilities to select from, each with its own set of advantages and disadvantages. We’ll go through some of the most frequent sorts of social media advertising and how they might benefit your campaign.
Photo advertisements are the most common sort of ad and may be seen in news feeds, sidebars, and banners. They’re a little easier to make than other kinds of adverts, such as films and tales, but you’ll need to make sure your photographs are of excellent quality. Sprout Social, for example, recommends 1080*1080 pixels for Instagram pictures and carousel advertisements.
Because they put your goods directly in front of the buyer, photo advertising is excellent for increasing brand recognition. Make sure your graphics are consistent with the style of your articles and stories so that visitors can instantly associate the ad with your organization.
Photo advertising, of course, efficiently drives visitors to your website. In fact, according to Facebook research, a series of photo-only ads beat other ad formats in terms of driving unique visits.
Photo advertising, unlike organic postings, may include a call-to-action button like “Shop Now” or “Download,” which aids in creating a smooth purchasing experience for the customer.
According to NFI Solutions, if a video is less than one minute long, more than half of all social media users will watch the entire thing. This proportion decreases as the video length increases.
This implies you only have limited time to persuade and engage a buyer. Fortunately, platforms such as Instagram and Facebook enable you to create short, looping video ads that viewers can see and interact with while browsing through their feeds.
Longer video material can be used, provided you have a compelling message and the means to do it.
According to an Instagram Business survey, half of the people polled claimed they visited a website to buy a product or service after seeing it on a Stories ad. And, with 1 billion active users on Instagram, there is a big chance for you to make your business noticed.
A photo may be viewed for six seconds on Facebook Stories, while a video can play for up to 15 seconds. On the other hand, Instagram Stories advertising may last up to 120 seconds, depending on whether you use photographs or videos. Stories advertising appear in full-screen style on both platforms, allowing your product to be completely focused as long as you have your customer’s attention.
No, social media advertisements do not have to display exclusively in a user’s news feed! Unlike the photo, video, and Story ads, Facebook Messenger advertising appears between chats on a user’s Chats tab in Messenger. Potential clients can click on the ad to initiate an automatic discussion using Messenger, or the ad can direct them to your website, where they can explore merchandise. At NFI Solutions, we have a committed team of specialists that are up to date on the newest social media advertising trends. We can assist you with keeping all of your accounts active so that you can stay in touch with your target audience as well as potential clients and business partners.