Use Texting to Better Target Clients

In today’s fast-paced world, your clients are constantly distracted by social media and busy lives. One effective way to cut through the noise and grab their attention is by using texting.

Advantages of Texting Over Email

Texting offers several advantages over traditional email communication. Emails are often lost in the flood of messages clients receive daily, while texts are more likely to be seen and read promptly. Texting provides a direct, personal, and immediate way to reach clients, making it an excellent tool for time-sensitive information and quick interactions.

Compliance Concerns and Solutions

The financial services industry has been cautious about adopting new communication technologies due to regulatory concerns. However, new platforms specifically designed for financial advisors are addressing these compliance issues. These platforms can ensure that all communications are tracked and stored, making it easier to comply with industry regulations during audits if and when they occur.

Recommended Texting Platforms

Several platforms have emerged to help financial advisors use texting in a compliant manner. Two notable examples are:

• MyRepChat: A platform that integrates with your CRM, allowing you to keep all text communications organized and compliant.
• Snappy Kraken’s Convos: This tool also offers CRM integration and helps advisors manage their texting communications effectively.

When choosing a texting platform, ensure it integrates well with your existing systems and meets all compliance requirements.

Overcoming Email Limitations

One of the main advantages of texting is its ability to cut through the email overload. Clients are more likely to see and respond to a text message than an email. This immediacy can be particularly beneficial for event promotions, appointment reminders, and urgent updates.

Clients appreciate the convenience of texting for quick queries and scheduling, reducing the back-and-forth typically associated with emails or phone calls.

Setting Clear Boundaries

While texting offers many benefits, it is crucial to set clear boundaries with clients. Define appropriate texting hours and topics to ensure that communication remains professional and respectful of both parties’ time. Educate clients on the proper use of texting for communication and set expectations for response times.

Maintaining Professionalism

Always maintain a professional tone, language, and punctuation in all text communications. Texting should be used primarily for brief communications and scheduling, not for detailed discussions or sensitive information.

Key Best Practices

To effectively use texting in your practice, consider these best practices:

• Choose a compliant texting platform: Ensure the platform is designed for financial advisors and meets all regulatory requirements.
• Set clear boundaries: Define texting hours and appropriate topics to maintain professional relationships.
• Educate clients: Inform clients about the proper use of texting a financial advisor and set their expectations for response times in your practice.
• Use for brief communications: Keep texts short and to the point, using them for quick updates and scheduling.
• Maintain professionalism: Use professional language, tone, and punctuation in all text messages.
• Regularly review policies: Update your texting policies and practices as needed to ensure ongoing compliance and effectiveness.

Conclusion

Texting presents a valuable opportunity to enhance interactions with your clients. By implementing this technology thoughtfully and strategically, you can improve engagement and provide efficient service while maintaining professional boundaries and compliance standards.

Contact NFI Solutions for more!